Pendo’s integration is based on importing data from, and pushing to, the same Salesforce object. Pendo has the ability to read and write from any Salesforce object, so it is possible to push product data directly to the Gainsight Usage Data Object or other objects, but we do not recommend that approach. The Salesforce sync allows data to be passed back and forth from Pendo to Gainsight without any special connectors or API calls. Salesforce fields are pulled into Pendo as visitor or account metadata which can be used to define user segments, and target in-app messages. Usage data from Pendo is pushed out to Salesforce fields to be incorporated in broader measurements, and sales / customer success workflows. This feature allows Pendo to read and write from any Salesforce object. The Gainsight integration is powered by Pendo’s Salesforce sync.
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